Where to?


South Bank is a superb area, with iconic attractions including the London Eye, Sea Life London Aquarium and The London Dungeon. There’s always plenty to do, thanks to its impressive cultural offerings, including the Southbank Centre which puts on exhibitions and activities throughout the year. It’s located between Westminster Bridge and Blackfriars Bridge, making it a delightful place to take a stroll especially if the sun is shining.

Many South Bank eateries offer guests phenomenal views of the river. There’s an endless list to choose from, whether you’re looking for fine dining, a quick bite before the theatre or a quintessential afternoon tea. If you enjoy street food, be sure to stop by the Southbank Centre Food Market at the weekend.

Find an apartment

Places to stay in Southbank

Stayo Waterloo apartments are in an amazing four-storey building with balconies that boast impressive views of either the Shard or the London Eye. The apartments are airy and bright, with generously sized living rooms and open-plan kitchens. You’ll feel well connected too, as the building is next to Waterloo station.


Stayo Insider Tip: Don’t miss the old book market under Waterloo Bridge. Open daily, you can find a wide selection of paperback and hardcover books at Southbank Centre Book Market.

Stayo RecommendsBar Elba is a fabulous rooftop cocktail bar, with an outdoor cinema showcasing retro movies. Perfect for sunny days and evenings! Every Saturday and Sunday hosts Elba’s incredible bottomless brunch too… sit back, relax and enjoy bottomless bubbles and beer. Also don’t miss Waterloo Bridge for amazing views of both sides of the river… #photooftheday


Live like a local

Our guide to Southbank

The 100 Club


One of Britain’s greatest music venues; The 100 Club, is right off Oxford Street. The iconic club has been open since 1942, playing host to many legends of music along the way. The stage has been graced by the likes of BB King, The Who, Sex Pistols, The Clash and Oasis making it an institution for bands today.

Century House, 100 Oxford St, London W1D 1LL

Cartoon Museum


Take a trip to Wells Street for a fantastically immersive look into the history of cartoon and comic art. It might be one of London’s smaller museums, but if you are a fan of art, history or graphic design is it not to be missed.

63 Wells St, Fitzrovia, London W1A 3AE

020 7580 8155



Healthy eating and creative dishes all honouring the mighty avocado! A delicious, super fresh menu that’s home to the incredibly popular avocado bun.

24 Henrietta St, Covent Garden, London WC2E 8ND

Other Neighbourhoods