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Say Hello to Stayo

Today we’ve launched our new name, logo and website. We loved being London Central Stay and are really proud with how far we’ve come as a company since launching back in 2012. As our ambitions have grown, we realised it was time to look forward and so here we are… launching Stayo and we couldn’t be more excited!

Firstly, to our incredible community of guests, we want to say a huge thank you for every trip you’ve taken with us that has helped our business grow to where we are today. We might have a new name and look, but we’re the same team with the same mission and the rebrand won’t affect your bookings in any way.
We want to share with you our rationale behind the updates, and what they represent for us and for you as part of our amazing community.


Why we’re here

The global lockdown has been unprecedented and challenging for the hospitality industry. Rather than just baking banana loaf, we’ve been reflecting as a team and looking ahead. We started London Central Stay because we wanted to offer a better way for travellers to experience London. While our mission to guarantee unforgettable travel experiences is still the same, we have grown both as a team and company.

2020 and beyond

We have spent lockdown reflecting on the last few years of exciting growth and how proud we are of the team we have become. We realised that while our mission has stayed the same, our ambitions have changed. So, we needed to update our brand and messaging to better reflect who we are and all we have to offer.
We are here so that you can experience unforgettable urban travel; live and explore like a local from one of our hand-picked apartments. We are Stayo.

A new brand

Stayo conveys the ambition behind our team to improve every aspect of urban travel. Every Stayo home is purposefully hand-picked, furnished and run by our team to make sure you get an unforgettable travel experience. We combine the best homes in the perfect locations with our exceptional service and insider knowledge so that you can live like a local and experience the real city. All you have to do is check-in and make yourself at home.

A new website

We are thrilled to have launched our new website too, showcasing our new brand and ambition. You’ll find all our stunning homes and a place for new ones in the future too. We have further embraced digital and have big plans for how it will help you find a place to stay and get more from your trips.

You can expect the same stunning homes and the same passionate team who we are sure will be even more inspired under our new, more ambitious brand.

All the best,
The Stayo team.